How coffee taught me how to be a consumer advocate

Amenic181/Shutterstock
Amenic181/Shutterstock

It’s one of the most common questions I get as a consumer advocate: How did you get that job?

The answer: It started with coffee.

Seriously. My odyssey into advocacy began in 1984 with my first gig at a small business in Mountain View, Calif., that specialized in roasting gourmet coffee. It happened to be owned by my late uncle, who offered my younger brother and me a job and a place to stay in his spare bedroom.

You’re probably picturing me delivering lattes to the pilots at Moffett Air Field. Cushy job, right?
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7 lessons consumers learned in 2011

2011 was quite a year, wasn’t it?

As the economy struggled to recover from the Great Recession, consumers felt as if they had great big targets painted on their backs whenever they went to the store. That frustration led to the “Occupy” protests that took root in many American cities this fall.

What did we learn from 2011 and what does it mean for this year?
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