Ridiculous or not? A “false choice” at the car rental counter

As a frequent car rental customer, Parker Mann has endured countless sales pitches for optional insurance. But recently, the hard sell efforts have crossed a line, he says.

“The latest gimmick is to give the customer a false choice with the question, ‘Do you want the full insurance or the basic?’ — the implication being that the insurance was required,” he says. “I’ve heard this line essentially word for word from three agents at two rental companies in the past year.”

Just in case you were wondering, insurance is an option on practically every car. Asking which policy a customer wants implies it’s mandatory.
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