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online booking

That’s the explosive accusation made by some travelers who book their trips online. They pull up a price quote on a travel site, but five minutes later the fare has doubled. Are airlines, car rental companies and hotels using cookies to track their movements and kick out a higher price?

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There’s bad news for anyone who is considering booking a trip online: the latest American Customer Satisfaction Index from the University of Michigan finds customer satisfaction has fallen to an all-time low. The online travel industry’s aggregate scored slipped from 76 to 75 last year, a drop of 1.3 percent. It’s the lowest reading since the ACSI began tracking online travel agencies in 2002.

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