When she hears the words “to better serve you,” Elizabeth Newcamp cringes. That’s because in travel, it often means the exact opposite.
“It’s used to make bad news sound like something I want,” explains Newcamp, an event planner based in the Hague. “How does it better serve me that your phone menu has changed? Or how am I better served by a change to your baggage fees?”
“To better serve you” is being served up with greater frequency by airlines, car rental companies, cruise lines and hotels. “The worst words in travel? ‘To better serve you’”