Your New Year’s resolution: Trust no one

Tom Wang/Shutterstock
Tom Wang/Shutterstock
With the irrational holiday shopping season now in your rear-view mirror, this is a good time to consider how you feel about the companies to which you’ve just given half your life savings.

Maybe you don’t trust them. Maybe you don’t believe anything their executives say.

Maybe that’s a good thing.

I was reminded of how little customers trust companies when I participated in a recent panel discussion at a public relations conference in Miami. The panel host, from the PR agency Edelman, had released a survey that suggested only 15 percent of American consumers trust the words that come from an executive’s mouth. Only half trust business as an institution.

Other polls, I was not surprised to learn, put the trust figures in the single digits.
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