American Airlines wants to know, because it believes “Spiders in my Dessert” could have been a public relations disaster of United Breaks Guitars proportions. (The arachnid, which allegedly lived inside the chocolate cake, makes an appearance at about 0:15. Delicious!)
In a presentation delivered at a recent airline conference, the airline claims quick actions by its communications team averted a PR problem when “Spiders” was posted this summer.
The video was accompanied by the following narrative:
“Why wasn’t “Spiders in my Dessert” the next “United Breaks Guitars”?”