There’s no shortage of sites that publish interesting stories, feature thought-provoking ideas and offer a platform for insightful blog comments. But let’s face it, none of them keep you coming back every day to make sure you haven’t missed a thing, like this site does. “Why is this site so awesome? Here’s our secret”
What a week we’ve had on this site. Can we just pretend it never happened?
“Let’s forget this ever happened”
Everything changes and nothing stands still — at least if Heraclitus is to be believed.
Today, you can believe the old philosopher. My IT team and our friends at BoardingArea are putting the finishing touches on a top-to-bottom redesign of this site. We wanted to create something more mobile-friendly, interactive and useful.
Yes they do, according to a new survey by travel marketing firm Oban.
Travel sites ignore the needs of international users by offering English-only pages, the study concluded. That could be causing travelers extra frustrations — and costing these sites business.
Greig Holbrook, Oban’s managing director, says the findings surprised him.
What we had expected was that the travelers would say that they search in their native language. But instead, most of them admitted they were forced to search in English, since the travel sites often do not give them a multilingual option.
Nearly all the people interviewed by the company said they would prefer to search in their own language.
What languages should travel sites be offered in? Next to English, Spanish and Chinese were cited as the most frequently-used languages, followed by French and Dutch.
Take this poll and register your opinion.
<br /> scrolling=”no” width=”385″ height=”530″ frameborder=”no”<br /> marginheight=”0″ marginwidth=”0″><br /> Your browser doesn’t support inline frames – <a<br /> href=”http://www.pollthepeople.com/polls/38ZBqaLf/”>go here to view the<br /> poll</a>.<br />
There have been efforts to legislate multilingual Web sites — most notably in Canada — but perhaps in the end, the best argument for a translation is the economic one.
On the flip side, I wonder how many English-speaking travelers have encountered language barriers when using a travel site.