Pretend, for a minute, that car rental companies are high school students. The average class grade on a recet test is 73 percent, which is a C- and, truth be told, just a point away from a D.
a) Shut up and try to do better on the next exam.
b) Complain to the teacher.
c) Tell the world about your achievement.
Did you say “C”? Well, after our friends at J.D. Power and Associates released its 2009 U.S. Rental Car Satisfaction Study, the industry seems pretty pleased with itself, particularly those who scored more of those mysterious but ultimately meaningless circles.
Overall satisfaction averaged just 733 on a 1,000-point scale in 2009, down from 734 in 2008. In comparison, overall satisfaction declined by 16 points in 2007 and 17 points in 2008.
What does this mean to you?
“Car rental FAIL? Industry misses a “D” by one point — again”