Sara Jensen had such an awful stay at the Hotel Toshi in New York that she decided to write about it on TripAdvisor. Little did she know that a hotel representative pretending to be a satisfied guest would promptly post a positive review to counter her comments. Or that TripAdvisor would allow it.
This is just the latest in a series of developments that have called into question the reliability of user-generated reviews on TripAdvisor. (Since my latest post about the company, it has stopped responding to my requests for comments. I have, however, asked for its side of the story.)
“Did yet another fake review slip past TripAdvisor?”