It was just a matter of time before corporations created the perfect form letter, capable of fooling a veteran consumer advocate. Or you.
You know what I’m talking about: those emails that say “we’re sorry you feel that way,” but offering you nothing for a customer-service failure.
Spotting a form letter used to be super easy, which was helpful, because you could quickly appeal the boilerplate rejection to a supervisor. In the early days of email, when low-level agents didn’t understand the difference between text and HTML, you could actually see the cut-and-paste responses, because they were rendered in a different font. You knew you were being fed a line.
Now? Not so much.
“Is your complaint being “form lettered”? Here are three ways to tell”