Psst! Here’s the secret to a successful travel blog

Editor’s note: This is the final installment of my series on becoming a successful travel blogger. Here’s part one, part two, part three, part four and part five. Thanks for reading!

It’s not a lecture. It’s a debate.

That, in a nutshell, is the secret to a successful travel blog.

It’s not about you. It’s about your audience.

This represents a profound shift in the way media is consumed, so I’ll say it again: It’s not about you.
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