After a Panera trainee gets Mel Ettenson’s order wrong, he tries to contact the company. Why isn’t it responding to his complaint? “After “terrible service” at Panera, can this customer get a fresh start?”
It’s the little things that matter.
After being on the road nonstop since finishing my book Scammed: How to Save Money and Find Better Service in a World of Schemes, Swindles, and Shady Deals, back in June, I can tell you that good customer service isn’t a big deal — it’s a lot of small ones.