Go on, follow everyone to the beach this weekend.
Turns out that avoiding the crowds — which the world’s so-called travel “experts” recommend this time of year — isn’t just a yawner of a cliche. It can be flat-out wrong, too.
“People visit the same place at the same time for a reason,” says Michael Gehrisch, president of the Destination Marketing Association International, a trade group for destination marketing organizations. “Because it makes sense.”
Reality check: When you head to the Jersey shore with the rest of the herd, you’ll pay more for your summer vacation. You might have a little trouble finding a choice spot in the sand to stake your umbrella. Looking for a table at your favorite restaurant? Fuhgeddaboudit.