Why do companies really care about your happiness? (It’s not a trick question)

Tanata/Shutterstock
Tanata/Shutterstock
Memo to corporate America: Your customers are not walking dollar bills.

You don’t have to be a consumer advocate to know that. Just attend a random corporate event and you’ll see that companies don’t always see their customers the way they should.

The meeting I attended for a major transportation company — that shall remain nameless — was impressive. C-level execs in their Italian suits showed off some brand-new products that wowed everyone in attendance. But whenever they talked about the customer, and particularly customer satisfaction, it was in a detached, almost clinical way.

“Happy customers spend more,” the CEO told me. “So we want happy customers.”
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