Can “nightmare ending” to a Continental ticket purchase be fixed?

When Dimple Kelley used a service called Bill Me Later to book a Continental Airlines ticket for her son, Brian, she never imagined she’d be fighting with the payment company’s collection department half a year later. But then, no one can see a nightmare ending like this coming until it’s too late.

Question is, what can you do when they then they stop listening? What happens when they start sending nasty collection letters?

(I’ve covered Bill Me Later in a previous column, by the way. Interesting reading.)
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