When Mahitha Sadhanala recently headed to CVS to make some returns, he wasn’t expecting any problems. So it came as a shock when the cashier firmly refused to accept the items. When he asked for an explanation, she referred him to something called The Retail Equation.
Like Sadhanala, you may have never heard of The Retail Equation. But if you frequently make retail returns, your name and information about your shopping patterns may already be stored in this nationwide database. “The Retail Equation and how it protects merchants against serial returners”