Hotels connect the dots between guests and online reviews

Hotels want to know who you are. Especially if you’re reviewing them anonymously.

An increasing number of image-conscious properties have begun connecting the dots between unbylined write-ups that appear on such popular travel sites as TripAdvisor or Yelp, and your personal information, such as your loyalty program preferences.

If you write a positive review, you might expect a reward from the hotel — a gift basket or a discount on your next stay. Pan a property, and you could get a concerned e-mail from the general manager asking you to reconsider your review. Or even a black mark against you in the chain’s guest database.
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