Why are these #$%@! annoying ads following me around? How do I make them stop?

No matter where she clicked, the annoying ads followed Suzanne Wolko.

Whether she was visiting her favorite travel blog or a booking site, a colorful image for a five-star hotel in Chicago popped up, “almost taunting me to click it,” says Wolko, a former corporate travel manager who lives in Philadelphia. Read more “Why are these #$%@! annoying ads following me around? How do I make them stop?”

Should Macy’s pull its Santa ad and apologize?

Yes, Jeff, there is a Santa Claus.

And Macy’s can prove it.
Read more “Should Macy’s pull its Santa ad and apologize?”

Ad campaigns prove legacy airlines just don’t get it

How long could you watch the ad for “The World’s Greatest Flyers” before you started rolling your eyes? Five seconds? Did you even make it to the part about babies? Read more “Ad campaigns prove legacy airlines just don’t get it”

“This was apparently a 21st century torture device”

If humor is the good-natured side of a truth, then the Mexican avocado commercial that aired during last night’s Super Bowl delivered a double dose of both — with a side of spicy guacamole.
Read more ““This was apparently a 21st century torture device””

Is this story a fake? 5 ways you can tell

Nenetus/Shutterstock
Nenetus/Shutterstock
Not a day seems to go by that I don’t receive an email that commends me for my “well-written” site and asks, “Do you accept sponsored content and if so, how much you charge?”

These blind queries — they’re so generic that they can’t even bring themselves to address me by name or say which site I write for — are being sent by companies trying to place what’s called “native” advertising online.

Here’s what you need to know about native content: They’re ads masquerading as objective stories. And the practice has become so worrisome that the Federal Trade Commission, which regulates this form of advertising, recently held a workshop to discuss the problem.

But what, exactly, is the problem?
Read more “Is this story a fake? 5 ways you can tell”