Today’s Last Word feature is about last week — a week we’d probably all rather forget.
If you’re a regular reader of this site, you probably know exactly what I’m talking about. It was, in IT terms, an event of Biblical proportions. I’m talking data loss, server failures, furious readers, human sacrifice, dogs and cats living together… mass hysteria!
(Kidding about the last few. I’m a Ghostbusters fan.)
Now, I could lie to you and tell you that our IT team was making improvements to the site. You know, kind of like,”We’ve improved your loyalty program by making it even harder to earn free stays.”
But I won’t insult your intelligence, my friends. We weren’t trying to improve anything. We just wanted to stay online and keep advocating for you.
Here are a few of my favorite emails I received:
“I think your site is offline.”
“Elliott.org is DOWN!”
Or my favorite exchange on social media:
Comment: “Your site is down again”
Answer: “Would it be better if it just died?”
Uh, thanks for that vote of confidence, but I think I’ll stick around.
My favorite moment of last week was when we posted a commentary about Rupert Murdoch taking over National Geographic. Our regular Last Word columnist had penned it as a satirical obituary. Before I could finish the edit, the site froze up yet again. I had envisioned it more as an homage, which, when I was done editing it, it became.
In the meantime, the angry comments piled up like dusty yellow-rimmed magazines in grandma’s attic. Satire and Rupert Murdoch don’t mix well. Well, blame the IT gods on that one.
Oh, and speaking of loyalty programs, another post about the stupid games grocery stores play with their receipts brought out the usual loyalty program apologists. Some thought they’d scored some points by pointing out that I drink Starbucks coffee and have admitted to participating in its loyalty program.
That’s funny. It’s true, I suck down a lot of grande Americanos (no room, a couple of ice cubes to cool it down, please). But I actually can’t remember the last time I whipped out my gold card to take credit for the purchase.
Oh, you really got me, you loyalty program defenders! I’ll never criticize another frequent flier scheme again.
I’m joking. You can count on another rant soon.
One comment in particular spoke to me, when it referred to our commenting system as the Elliott loyalty program. You know, earn points for every upvote.
Yeah, about that … it’s not really working. We’ll be making some “improvements” to that Elliott loyalty program soon, based on extensive feedback from readers like you, so stay tuned for that.
My loyalty program upgrades will ensure a more effortless and seamless commenting experience. Mmm hmmm.
Trust me, you’ll love it.