Elliott’s reach can be measured in several ways.
• He’s a social media influencer, with nearly 4,000 Facebook friends, 20,000 Twitter followers (listed more than 1,000 times) and a variety of active networks.
• His site, Elliott.org, is one of the most popular travel blogs.
Elliott.org specializes in travel and consumer advocacy. Its readers are affluent, well-traveled and located primarily on the East Coast of the United States.
Here are the Google Analytics stats from 2010:
• 2,234,268 visits
• 4,984,033 pageviews
• 2.28 pages/visit
• 63 percent bounce rate
• 02:37 average time on site
(Note: These are actual analytics numbers, not the guesstimates you’ll get from the likes of Alexa, Compete.com or Technorati.)
RSS subscribers: 11,905 (daily)
Newsletter subscribers: 34,400 (twice weekly)
Elliott forum: 14,355 (weekly)
Total weekly reach by email: 166,490
Who’s reading Elliott?
A majority of readers take six trips a year, on average.
They’re mostly leisure travelers.
Average age: 45 to 54.
Slightly more women than men read the site.
Household income: $100,000+.
Most of them live on the East Coast.
They visit the site frequently.
They find their way to the site via the web, mostly.
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