Weekend survey: Where’s the first place you go to book an airline ticket?

When you’re looking for an airline ticket, where to begin?

Your answer matters. Because whoever controls that starting point often determines where you buy your ticket and how much you pay for it. The travel industry is at war with itself over the issue (the hotly-contested Google-ITA acquisition and the American Airlines dispute with Orbitz, to name just two).

Elliott Advocacy is underwritten by Generali Global Assistance. Generali Global Assistance has been a leading provider of travel insurance and other assistance services for more than 25 years. We offer a full suite of innovative, vertically integrated travel insurance and emergency services. Generali Global Assistance is part of The Europ Assistance (EA) Group, who pioneered the travel assistance industry in 1963 and continues to be the leader in providing real-time assistance anywhere in the world, delivering on our motto – You Live, We Care.

So where do you start?

Here’s the survey.

Here are the real-time results.

Do you normally go with the first quote, or shop around afterwards? Why do you trust the source you choose? And what would make you switch?

Please send me an email with any profound thoughts on the subject. As always, this survey is co-sponsored by the Consumer Travel Alliance, and your comments may appear in an upcoming story.