If you hear the theme to “Mission: Impossible” whenever you click on this site, you’re not alone. Sometimes I do, too.
I mean, look at some of these cases. Consumers are often out of options when they arrive here on the Ellis Island of consumer rights. They’re at the end of their proverbial rope, painted into a corner, stuck.
And that’s where we find ourselves today. We’re stuck, too.
We need a mission statement that describes what we do. Something that builds on our existing one.
Mission statements are important because they determine what we do and how we do it. They’re a blueprint for our shared future.
We tried the mission statement generator, but it coughed up this mumbo jumbo:
- We strive to authoritatively orchestrate long-term high-impact content to stay pertinent in tomorrow’s world.
- We will work to interactively revolutionize scalable intellectual capital to stay competitive in tomorrow’s world.
- We will work cooperatively to quickly morph best-of-breed infrastructures while continuing to synergistically synthesize e-business methods to meet our customer’s needs.
Worst. Mission. Statements. Evah.
Here are the ideas we’re trying to convey:
✓ We chronicle consumer concerns.
✓ We connect consumers with companies through meaningful dialogue.
✓ We find solutions to consumer problems.
✓ We champion consumer causes for the betterment of all.
That has a nice alliterative quality to it, doesn’t it?
Next, we kicked it around our group of managers. Here are some of the finalists:
- Promoting the causes of consumers with businesses, governments and the public.
- Building bridges between consumers and companies, strengthening relationships for improved outcomes.
- Helping consumers help themselves.
- Empowering consumers and educating companies.
- Empowering consumers, one case at a time. Improving the world, one cause at a time.
I think a simple sentence followed by maybe a brief paragraph would work. In other words, a catchy statement like Microsoft’s (“Empower every person and every organization on the planet to achieve more”) or Google’s (“To organize the world’s information and make it universally accessible and useful”) followed by a brief elaboration, would do the trick.
And that’s where you come in.
You, dear readers, sometimes know more about us than we know about ourselves. So we’re turning to you for help.
Help us find our new mission statement. Please.
There are two ways to do it. First, you can send me an email with your suggestions. I’ve asked Grant and Will, our moderators, to close the comments because a discussion like this is pretty much an open invitation for trolls, which we’d like to avoid.
And you can vote on one of our suggestions. We’ll use the information to whittle it it down to one of our finalists.
Saying what we do will help us do what we do better. Thank you for your help. Oh, you know what? I can’t hear the “Mission: Impossible” theme anymore. Who turned down the volume?