You have a horse in this race. Time to do something about it.

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Christopher Elliott

Talk about a squeaker! I’m looking at the votes for our 2018 Readers’ Choice Awards so far, and it’s a close one.

But did you know that you have a horse in this race? Several, probably.

For example, you know the name of the world’s best airline. And the world’s best hotel, wireless carrier and auto manufacturer.

And now it’s time for you to let the world know.

We survey our readers every year on their favorite companies and then broadcast the results so that everyone else knows, too. This is a once-a-year chance to recognize the best of the best.

Here’s a link to the ballot.

How tight is the race?

✓ In the “best service through social media” category, only one vote separates the number-one company, Delta Air Lines, from Alaska Airlines. Talk about close.

✓ There’s no winner in the cruise line category. Why? Because Royal Caribbean and Disney are tied for first place. If you vote for one of them now, you will cast the tie-breaker!

Faye Travel Insurance provides whole-trip travel coverage and care that brings out the best in each journey with industry-leading technology that enables smarter, faster, smoother assistance and claims resolutions. Our robust travel insurance covers your health, your trip, your stuff, and even your pet, via an app that provides real-time proactive solutions, quick reimbursements and 24/7 support from anywhere in the world. Wherever you go, we’re there too, taking care of the details so you can make the most of each moment, with the only travel protection that is by your side and on your side every step of the way.

✓ In the international airlines category, only a few votes separate Virgin Atlantic, the number-one carrier, from Emirates. This one could go either way … or the award could go to another airline entirely.

Isn’t this exciting?

Polling for the awards ends Nov. 29, so please cast your vote now. As a bonus, our friends at Boingo are offering annual accounts to select participants. We’ll be having a drawing for those accounts a little later this month.

This year’s awards are sponsored by Allianz Travel Insurance, Boingo, Enterprise, Generali Global Assistance (formerly CSA Travel Protection), Insuremyrentalcar.com and Southwest Airlines.

Many thanks to our supporters and to you for taking the time to weigh in with your opinion.

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Christopher Elliott

Christopher Elliott is the founder of Elliott Advocacy, a 501(c)(3) nonprofit organization that empowers consumers to solve their problems and helps those who can't. He's the author of numerous books on consumer advocacy and writes weekly columns for King Features Syndicate, USA Today, Forbes and the Washington Post. He also publishes Elliott Confidential, a critically acclaimed newsletter about customer service. If you have a consumer problem you can't solve, contact him directly through his advocacy website. You can also follow him on Twitter, Facebook, and LinkedIn, or sign up for his daily newsletter. Read more of Christopher's articles here.

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