Colorado issues cease and desist order against Prime Travel Protection

Colorado has issued a cease and desist order (PDF) again Prime Travel Protection, the bankrupt travel insurance company based in Arvada, Colo.

The move caps an lengthy investigation by the state and comes on the heels of a similar action by Florida.

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The order, signed by Colorado’s insurance commissioner, Marcy Morrison, is likely to put more pressure on the travel agents who have sold Prime Travel Protection policies and other insurance-like products offered by companies owned by Prime Travel Protection’s president, Jerry Watson. It is also likely to give some momentum to Florida investigators, who are said to be pursuing a criminal investigation related to Prime Travel Protection.

Here’s a summary of the order:

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This is a developing story. Look for an update soon.