British Airways fat-finger compensation: $300 off India ticket

ba2As promised, British Airways has begun sending make-good offers to passengers who were affected by last weekend’s fare error. The airline is issuing a $300 voucher off any published retail World Traveller fare from the US to India booked between now and Nov. 12.

Here’s a letter it’s sending to travel agents:

Earlier this week we informed you about an error in our fares between the US and India that may have resulted in the cancellation of some of your client’s bookings. We are sorry for any inconvenience that this error may have caused you.

Elliott Advocacy is underwritten by Travel Leaders Group. Travel Leaders Group is transforming travel through its progressive approach toward each unique travel experience. Travel Leaders Group assists millions of travelers through its leisure, business and network travel operations under a variety of diversified divisions and brands including All Aboard Travel, Andrew Harper Travel, Colletts Travel, Corporate Travel Services, CruCon Cruise Outlet, Cruise Specialists, Nexion, Protravel International, SinglesCruise.com, Travel Leaders Corporate, Travel Leaders Network and Tzell Travel Group, and its merger with ALTOUR. With more than 7,000 agency locations and 52,000 travel advisors, Travel Leaders Group ranks as one of the industry’s largest retail travel agency companies.

As a gesture of goodwill to our mutual customers that were impacted by the incorrect fare filing, British Airways is offering $300 off any published retail World Traveller fare from the US to India when booked between now and November 12, 2009*. This offer will be valid for travel between now and September 30, 2010. Please note this offer is non-transferable and only valid to customers that were originally booked using the incorrect fare.

In order to manage the distribution of this offer, any affected customers wishing to take advantage of this offer, must contact BA directly at 1-800-247-9297. Please provide your customers with the flight details of their original booking so that our staff can verify their eligibility and assist them with their new booking.

Once again, we sincerely regret this error and any inconvenience it may have caused you.

Thank you for your continued support of British Airways.

A travel agent who received the letter described BA’s move as “not a bad offer,” adding, “It seems genuine – no crazy restrictions that would make it difficult to use.”

If you made this offer through Orbitz or Travelocity, you could get up to $400 worth of travel for the inconvenience. Both online agencies are offering their customers a $100 credit by way of apology for the fare screw-up.

Although I agree that these appear to be sincere efforts to patch things up with passengers, I’m not sure if everyone who is affected by this bad fare will be pleased.

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