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Save US Airways
Opinion · May 16, 2002
Market forces should
have killed US Airways long ago. Years of mismanagement, a bungled merger
with United Airlines and the burden of the industry's highest labor costs,
left the Arlington, Va., carrier in critical condition. And a dismal last
year, in which the airline lost a record a $2.12 billion, put it on life
support.
Now US Airways is teetering on the brink of bankruptcy. If a restructuring
plan that includes lowering its labor costs, deploying more regional jets
and securing a government-guaranteed loan under the Air Transportation
Safety and System Stabilization Act doesn't work, the airline will almost
certainly die.
Pulling the plug on US Airways may seem like the reasonable - even humane
- thing to do. But we shouldn't let it expire.
Not because the government has an obligation to prop up our faltering
airline industry, a business that despite federal aid lost an astounding
$7 billion last year. Not because the airline's new management team should
be given a chance to correct the mistakes of its predecessors. The errors
are so profound, so grievous, that it will take years, and perhaps even
decades, to fully recover from them.
No, US Airways must be resuscitated because it is in the interests of
the flying public to have more, not fewer, commercial airlines.
Won't the likes of AirTran Airways, JetBlue Airways and Southwest Airlines,
immediately step in to fill the void left by a lifeless US Airways? Not
entirely. In markets where the airline competed with rivals like Delta
Air Lines and American Airlines, going out of business could translate
into immediate fare increases. This will serve no one except the airlines
left standing.
And their victory will probably be short-lived. Once US Airways falls
it could precipitate a "domino effect" in which other weakened airlines
collapse one after the other. United Airlines. Continental Airlines. Northwest
Airlines. In an industry in which success isn't measured by profit, but
by how small your losses are, they could easily meet the same fate.
A day will come in the not-too-distant future when the skies are dominated
by one or two major carriers. This new airline 'trust' is exactly what
the government was trying to prevent when it deregulated the airline industry
during the Carter administration. The government wanted to increase competition
by dismantling the Civil Aeronautics Board, a well-intentioned plan that
is partly responsible for the current airline malaise.
Can federal loan guarantees save US Airways? Unlikely. Government money
treats the symptom but is no cure for the airline's troubles. How about
downsizing? It's already been tried, when the airline furloughed some
of its 35,000 employees last year. It seems clear that US Airways will
either survive as a major airline - or perish.
To be sure, US Airways needs an ambitious and foolproof restructuring
plan that takes into account some of the new realities of 21st Century
airline travel. Its current strategy, as articulated in its filings with
the Securities and Exchange Commission and to its customers, is vague
at best. Shareholders who have watched the value of their stock drop from
a one-year high of $26 to less than $3 recently should be wondering about
the details of its reorganization.
There are those who believe the only way out of this mess is to return
to a more tightly regulated airline industry in which fares are fixed
by the government. But the old federal price controls clearly impeded
competition in the airline industry, making it difficult for upstart carriers
to enter new markets.
Instead, the government must re-evaluate the ground rules under which
airlines operate today. Predatory pricing - which is basically a high-stakes
game of "chicken" between two airlines - should be banned once and for
all. Such behavior is designed to leave only one airline standing. It's
anticompetitive and should be illegal.
By compelling the airlines to curb their instincts to crush competitors
in a free market, it will allow the likes of US Airways to share an airport
with airlines like Southwest and JetBlue without feeling threatened. When
carriers aren't constantly undercutting one another to the point where
it's impossible to turn a profit, then every airline has a fighting chance
to survive.
US Airways and its rivals should be compelled to sign a consent decree
to that effect - while they still can.
Christopher
Elliott is a travel commentator based in Key Largo, Fla. All e-mailed
questions may be edited, condensed or republished at the site's discretion.
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