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Hotel Fee
Relapse
Opinion · June 14, 2002
Are hotel surcharges
dead? If you've been following the news recently, you might be forgiven
for thinking so. A few weeks ago, The New York Times breathlessly reported
that because of customer backlash and a slump in business travel, many
properties have dropped fees on everything from minibars to room safes.
The story suggested that guests would finally pay the actual room rate
they'd been quoted rather than being handed a bill with lots of surprise
extras on it.
Only a few days later, as if to underscore the point, USA Today published
a story that revealed Wyndham International hotels had eliminated phone
charges for its best business customers. The newspaper called the move
a "radical shift" in an industry best known for adding charges. Members
of Wyndham's frequent-stayer program can now make free unlimited, local
and domestic long-distance calls, make copies and surf the Internet at
no charge.
Unfortunately, the trend-starved travel journalists who brought us this
news are only half right. The evidence collected by reputable analysts
such as PKF Consulting's Robert Mandelbaum and PricewaterhouseCoopers'
Bjorn Hanson shows that the hotels are easing up on the extra fees. But
no one knows if the shift will be permanent. In fact, anyone who is familiar
with the tenets of capitalism in general, and the lodging industry in
particular, will conclude that the fees will make a comeback - and maybe
soon.
It's a shame that these newspapers didn't take the opportunity to highlight
the real problem, which is the federal government's laissez-faire attitude
toward the hotel industry. The lodging business is loosely regulated by
a patchwork of state and local laws, but there are virtually no rules
on the federal level designed to protect guests from being surprised by
frivolous fees.
Is it time to push for new laws that would force a hotel to disclose the
exact price you'll pay for your room before you check in? Food
and drug manufacturers must disclose the contents of their products by
law - why not hotels? But any proposal to force a hotel to reveal its
fees upfront would face formidable opposition from the powerful lodging
industry lobby, which will stop at nothing to keep the government out
of its business.
The disclosure is urgently needed, because there's evidence - mostly anecdotal
so far - that hotels are anxious to bring the fees back. After all, these
extras tacked on to your bill pad a property's profits. Only a few days
after word of the disappearing fees made the rounds, several Internet
newsgroups were already buzzing with discussions about hotels that continued
to sock visitors with surprise fees, including "electricity surcharge
fees, safe fees, telephone fees, maid gratuity fees and convenience bar
fees."
In South Florida, where I live, it's hard to find a hotel that doesn't
charge a "resort fee" of up to $10 a day that covers parking, pool usage,
beach chairs and gratuities. The hotels may ease up on these levies, may
back down when a customer complains, but they're unlikely to drop them,
just as they're unlikely to disclose them fully when you arrive.
There is nothing inherently wrong with these charges. It's a hotel's right
to impose these fees and it's a guest's responsibility to pay them. What
is wrong is a hotel's half-hearted, and often nonexistent, disclosure
of these add-ons. We can't trust the hotel industry to regulate itself
on this issue, nor are state or local laws sufficient to address the problem.
We need a better solution. Because despite reports to the contrary, these
surcharges are here to stay.
Christopher
Elliott is a travel commentator based in Key Largo, Fla. All e-mailed
questions may be edited, condensed or republished at the site's discretion.
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