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The
Great Minibar Markup
The
Travel Critic · February
16, 1998
Hotels
know you crave pretzels or bottled mineral water after a long trip, and
they're capitalizing on it like never before.
Last week, I found a minibar menu hidden between the television and VCR
in my hotel room, and I got a good laugh from it. A candy bar cost $4.50.
Cashews were $7.50 per package and macadamia nuts a mind-blowing $9.50.
That's more than a 300 percent higher than the retail price. Considering
only 9 percent of corporate travel policies reimburse minibar expenses,
according to Runzheimer International, the munchies could really put the
crunch on your pocketbook.
You probably were already aware of the exorbitant markup, but did you
know to what lengths hotels are going to make sure their minibars are
profit centers? The latest models use infrared eyes to detect any movement
in the square refrigerator. At the Noga Hilton in Cannes, France, remove
any item for more than 10 seconds and-voila!-your room is automatically
billed for the snack food.
No more questions like, "Did you have anything from the minibar?" at check-out
time. They know.
According to the American Hotel & Motel Association, manufacturers also
offer minibars that let the hotel staff detect an open refrigerator door
from a remote hand-held device. I can imagine the minibar cops roaming
the hallways with a monitor, literally tracking snack attacks.
While it's true that only 11 percent of hotel rooms in the United States
come with a minibar, it goes without saying that rip-off refrigerators
are pretty much standard in corporate travel accommodations. Executive
suites are peppered with expensive minibars.
We are weak, the hotels figure. We've been eating bad airline food all
day and are too tired to even pick up a phone to order pizza. And so they
roll out bigger, better, booby-trapped minibars. The new ones aren't just
stocked with water, juice, candy, cookies and half-bottles of wine. They
also come with convenience store items like toothbrushes and shaving kits.
Make no mistake, minibars earn big bucks for the property. According to
a recent trade publication report, the profit margin on a minibar is about
35 percent. That means even after the hotel has paid for the snack food
and labor needed to restock the refrigerator, they're still making a killing.
Of course, a top-of-the-line minibar costs about $1,800. But that's a
small price to pay for the handsome returns a hotel is sure to get from
hungry travelers.
Christopher
Elliott is a travel commentator and author of A
Bridge to Nowhere: A Year in the Florida Keys. All e-mailed questions
may be edited, condensed or republished at the site's discretion.
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