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My
Kid, the Travel Agent
Access
Magazine · May
28, 2000
Still don't know what to do this summer?
High school freshman Mark Huelsman
understands. The 15-year-old from Cincinnati wanted to vacation where
he could practice his Spanish. His mother, Kathy Huelsman, was looking
for a getaway where she wouldn't have to spend too much on extras like
transportation and hotel surcharges. She visited a travel agent. Unfortunately,
she didn't get a good one. "The agent just gave me a brochure but didn't
seem very interested in helping me," she says.
"I went home really disappointed." That's when Mark logged on to the Internet.
Hoping to find cheap fares, he checked out Delta Air Lines and other airline
sites, then tried online agents such as Travelocity.com. But the available
itineraries were too expensive or inconvenient.
Then he found a Web site called Respond.com where visitors can electronically
send queries to travel consultants without obligation to buy.
Within a few hours, Mark and his mother had found the perfect trip: a
five-day Commodore cruise from New Orleans to Mexico. "I couldn't believe
how easy it was," Mark says. "It was much more convenient than visiting
a travel agent."
Adds his mother: "I couldn't have done it without my son's help."
Thanks to the Internet, kids are now able to help plan family vacations
more than ever. Savvy young Web users can do the research that's necessary
to find new destinations and activities the whole family will like. Using
search engines and travel sites is one of the best ways to find that dream
vacation.
Though kids are less likely to have a say about the timing of their trip
or where they stay, nearly two-thirds of parents check with their offspring
before selecting a destination, according to travel consultants Yesawich,
Pepperdine & Brown.
"Where to go on vacation used to be a decision a parent made in consultation
with a travel agent," says Krista Pappas, director of travel at Gomez
Advisors, a company that rates e-commerce sites. "But today children have
access to an incredible amount of destination-rich information, and that's
good. If kids are instrumental in the decision-making process, vacations
will be more fun."
Pappas ought to know. Her children - Lia, 13, and Dimitri, 8 -both have
used the Internet to plan travel. They have selected a summer camp online
and planned itineraries to visit their family in Greece. One of her daughter's
favorite sites is Preview Travel. If you use the "Where do you want to
go?" search engine, the site yields "a lot of valuable information" about
a place, Lia says.
Lia used Preview Travel, a site that caters to grown-ups. Other young
people are doing the same thing: surfing to sites used primarily by older
folks. Many travel-related sites are kid-friendly. The graphics are colorful
and fun, the design is uncluttered and intuitive, and the content is easy
to understand.
The big kidcentric sites such as Yahooligans! are not providing much in
the way of kid-friendly travel resources. Yahooligans! users can search
for travel links, but the site does not have special sections for young
people interested in travel.
Eleven-year-old Kyle Stroman of Indianapolis, for instance, turned to
adventure travel site GORP.com - that's shorthand for Great Outdoor Recreation
Pages - and helped put together an itinerary for his family's summer vacation
in Colorado Springs, Colo. The trip features horseback riding, mountain
biking, hiking, rock climbing and rafting. Kyle says he liked GORP.com
because it wasn't hard to find what he needed, "and it had so many pictures."
His parents liked it because each online vacation package offered more
detail - including an exhaustive itinerary, information about climate
and travel suggestions - than the catalogs that they're used to getting
from tour operators. His mother, Terry Stroman, says she's not very Internet
literate and is grateful for Kyle's input.
Not everyone finds a travel deal online. Jessica Sevy, 13, of Lehi, Utah,
wasn't happy with the results of her search for a reasonably priced hotel
near the beach on Florida's east coast. She clicked on MapQuest.com and
Yahoo! Travel to see what she could find. But there wasn't anything that
matched what she was looking for, the teen says. "I'm still working on
it." Among her challenges: finding a hotel with available rooms that fits
the family budget.
The online travel business appears unsure how to deal with young users.
Kids represent a considerable amount of buying power -around $140 billion,
according to Census Bureau figures - but most travel Web sites are skittish
about gearing material toward children for fear that they'll upset some
parents.
The feds are watching. The Federal Trade Commission last year released
a set of rules in conjunction with the Children's Online Privacy Protection
Act, which went into effect last month. (See www.ftc.gov/kidzprivacy for
more information on the FTC's privacy protection program.) Under the COPPA
regulations, companies that collect information on their Web sites from
children under 13 must obtain parental consent before collecting a child's
personal information and additional permission before disclosing that
information to other parties.
To alleviate privacy concerns, the best arrangement is for parents to
visit travel sites first. If a site looks useful, set up an account, then
give the kids access to the login information. Many sites ask just for
a name and e-mail address.
Wired youngsters are developing decidedly grown-up tastes when it comes
to travel sites. Lauren Meriano, 13, from Wilmington, Del., is partial
to Expedia, a site she used to plan a trip to visit her sister in Waterbury,
Conn., this summer. "We didn't have a plan before we started," remembers
the eighth-grader. "Expedia was easy to use, and it gave us a lot of very
detailed information."
Her father, Arthur Meriano, was thrilled that she could coordinate the
journey from the computer. "The input that children have now, based on
real information they can get on the Internet, is a contributing factor
in making a vacation successful," he says.
Christopher
Elliott is a travel commentator and author of A
Bridge to Nowhere: A Year in the Florida Keys. All e-mailed questions
may be edited, condensed or republished at the site's discretion. Inside
Interactive Travel appears biweekly on this site and on Gomez Advisors'
GomezPro site.
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