Comments on: 6 ways to leverage social media for a better vacation http://www.elliott.org/the-travel-critic/6-ways-to-leverage-social-media-for-a-better-vacation/ Consumer advocate Christopher Elliott's site. Fri, 10 Feb 2012 05:25:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kristin Zern http://www.elliott.org/the-travel-critic/6-ways-to-leverage-social-media-for-a-better-vacation/comment-page-1/#comment-21932 Kristin Zern Tue, 28 Jul 2009 14:21:44 +0000 http://www.elliott.org/?p=7320#comment-21932 Your post on this subject is excellent! Travel marketers have to remember that the power of social media can be positive or very damaging within minutes and they have to have a strategy to handle any eventuality. Your post on this subject is excellent!
Travel marketers have to remember that the power of social media can be positive or very damaging within minutes and they have to have a strategy to handle any eventuality.

]]> By: Kristin Zern http://www.elliott.org/the-travel-critic/6-ways-to-leverage-social-media-for-a-better-vacation/comment-page-1/#comment-21930 Kristin Zern Tue, 28 Jul 2009 14:09:44 +0000 http://www.elliott.org/?p=7320#comment-21930 I don't know what was actually accomplished with all this twittering. Were her kids in any danger? Or was the mother just hysterical? When you put your unaccompanied children on a plane you have to know there can be delays. All airlines that carry unaccompanied kids take good care of them. Why didn't she use her iPhone to call Virgin America directly and ask for an update or to reach the station manager? Or even to Tweet the Virgin America official tweeter. Not to mention talking with the Virgin America reps at the NY airport. To engage 10,000 followers sounds like overkill to me and not a positive use of the power of Twitter. In the case of Iran, the positive power of Twitter was evident and was a genuine, useful resource of info for everyone in Iran. I don’t know what was actually accomplished with all this twittering. Were her kids in any danger? Or was the mother just hysterical? When you put your unaccompanied children on a plane you have to know there can be delays. All airlines that carry unaccompanied kids take good care of them. Why didn’t she use her iPhone to call Virgin America directly and ask for an update or to reach the station manager? Or even to Tweet the Virgin America official tweeter. Not to mention talking with the Virgin America reps at the NY airport.
To engage 10,000 followers sounds like overkill to me and not a positive use of the power of Twitter.
In the case of Iran, the positive power of Twitter was evident and was a genuine, useful resource of info for everyone in Iran.

]]> By: Bill http://www.elliott.org/the-travel-critic/6-ways-to-leverage-social-media-for-a-better-vacation/comment-page-1/#comment-21888 Bill Mon, 27 Jul 2009 19:52:44 +0000 http://www.elliott.org/?p=7320#comment-21888 So basically more than 10,000 people were disturbed - their time was taken up - over these two kids that were safely on a plane. Brilliant use of time. So basically more than 10,000 people were disturbed – their time was taken up – over these two kids that were safely on a plane.

Brilliant use of time.

]]> By: brian from nodebtworldtravel.com http://www.elliott.org/the-travel-critic/6-ways-to-leverage-social-media-for-a-better-vacation/comment-page-1/#comment-21879 brian from nodebtworldtravel.com Mon, 27 Jul 2009 16:56:46 +0000 http://www.elliott.org/?p=7320#comment-21879 It's a shame that sometimes you almost have to embarrass a company before they do the right thing, as was the case with Jessica Gottlieb. All people want to know is what the situation is and when can it be resolved, even when they can't do about it. That is half of your customer service issues right there. It’s a shame that sometimes you almost have to embarrass a company before they do the right thing, as was the case with Jessica Gottlieb. All people want to know is what the situation is and when can it be resolved, even when they can’t do about it. That is half of your customer service issues right there.

]]> By: Linda Kundell http://www.elliott.org/the-travel-critic/6-ways-to-leverage-social-media-for-a-better-vacation/comment-page-1/#comment-21870 Linda Kundell Mon, 27 Jul 2009 14:53:37 +0000 http://www.elliott.org/?p=7320#comment-21870 Good post. . Thank you! Good post. . Thank you!

]]> By: Bob http://www.elliott.org/the-travel-critic/6-ways-to-leverage-social-media-for-a-better-vacation/comment-page-1/#comment-21851 Bob Mon, 27 Jul 2009 01:31:24 +0000 http://www.elliott.org/?p=7320#comment-21851 The problem with customer service via Twitter is that it doesn't scale well. It may work now while few people use it that way. But if a large number of customers start trying to get customer service via twitter, I think the deluge of tweets will overwhelm the company, and they won't be able to respond to everybody. The problem with customer service via Twitter is that it doesn’t scale well. It may work now while few people use it that way. But if a large number of customers start trying to get customer service via twitter, I think the deluge of tweets will overwhelm the company, and they won’t be able to respond to everybody.

]]> By: Janet Engel http://www.elliott.org/the-travel-critic/6-ways-to-leverage-social-media-for-a-better-vacation/comment-page-1/#comment-21842 Janet Engel Sun, 26 Jul 2009 19:44:57 +0000 http://www.elliott.org/?p=7320#comment-21842 Excellent post--thanks- the speed with which these stories spread does require companies to me "minding the store" and responding quickly to tweets. A story can blow up into "front page" news within minutes...staggering isn't it! ....The good news is that we are all, collectively, writing this new chapter together. Excellent post–thanks- the speed with which these stories spread does require companies to me “minding the store” and responding quickly to tweets. A story can blow up into “front page” news within minutes…staggering isn’t it! ….The good news is that we are all, collectively, writing this new chapter together.

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