It just happened to me.
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YIELD MANAGEMENT
Hugh Crean is the general manager of Bing Travel, Microsoft’s new travel search engine. Microsoft is trying to chip away at Google’s search engine dominance, and Bing Travel is part of a multi-pronged effort that also include shopping and health-related microsites. Crean’s company, Farecast, was acquired by Microsoft last year and folded into MSN Travel. I asked Crean about what Bing means to travelers.
Look up “absurd” in the dictionary, and you ought to find Lily Poon’s incomprehensible ticketing experience with United Airlines. The carrier charged her just $60 for her ticket. But it wanted more than 20 times that amount for her infant son’s fare.
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