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Does TripAdvisor hotel manipulation scandal render the site completely useless?

June 11, 2009

How do I boost my TripAdvisor rating? That’s the most common question I get from hotel executives. And even though I try to persuade them it’s the wrong question — that there’s no proven link between a good review and bookings — they insist that their TripAdvisor reviews are the be-all and end-all. Now, two of TripAdvisor’s most vocal critics, Beat of Hawaii with an assist from guidebook legend Arthur Frommer, have delivered a devastating blow to the Expedia-owned site.

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