Aloft Hotels is billed as a new high-design/low-cost brand from Starwood Hotels & Resorts. I stayed at one this weekend in Rancho Cucamonga, Calif. Here are eight things I like about it.
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Why cut your frequent flier program and face public humiliation, as US Airways did last week, when you can quietly chip away the value of your awards in relative private? That’s what Starwood Hotels, which owns the Four Points, Sheraton and W brands, must have been thinking when they announced changes to their rewards program yesterday.
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