Is Hotwire’s new advertising slogan, “2 1/2-star hotels. 3-star prices.”?

Before you dismiss this latest story about a hotel ratings dispute as irrelevant, consider this: Changing a hotel’s star rating by just a fraction can translate into millions of dollars of revenue to an online travel company. So every half-point counts. It certainly does to Sugi Harto, who found himself booked at the Fairfield Inn Placentia through Hotwire recently.

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