When it comes to online hotel reviews, travelers don’t believe everything they read.
REVIEWS
When it comes to online hotel reviews, do you believe everything you read?
Steve Kaufer is the founder and chief executive of TripAdvisor — a site that made headlines recently when it warned that some of its hotel reviews might have been manipulated. I asked Kaufer about the site, the credibility of user-generated reviews, and the future of social media.

Elliott is consumer advocate
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