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RATING

That’s one of the more memorable quotes from this year’s Zagat airline survey, which picked the best carriers in the historically customer-hostile airline industry.

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When Stephanie Farrow books a nonrefundable hotel room through Priceline, she’s promised a four-star property. She ends up with a three-star and when she complains, she’s given the runaround. Is her lost star a lost cause?

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Debbie Burk books a four-star hotel in Chicago, hoping to avoid a particular property, which is rated a half star lower. But when she ends up with a room at that hotel anyway, she ends up in an argument with her online travel agent over its star ratings system. Is she stuck with that room?

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Airline food. No, that’s not the punchline to a joke.

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How do I boost my TripAdvisor rating? That’s the most common question I get from hotel executives. And even though I try to persuade them it’s the wrong question — that there’s no proven link between a good review and bookings — they insist that their TripAdvisor reviews are the be-all and end-all. Now, two of TripAdvisor’s most vocal critics, Beat of Hawaii with an assist from guidebook legend Arthur Frommer, have delivered a devastating blow to the Expedia-owned site.

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