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J.D. POWER AND ASSOCIATES

J.D. Power says Alaska, JetBlue are the best of the worst — but who cares?

June 30, 2009

Our friends at J.D. Power and Associates are at it again. Last week they leaked their 2009 North America Airline Satisfaction Study to a largely uncritical mainstream media. This morning, they let the rest of us have the results, in which they claim “overall customer satisfaction with airlines in 2009 has declined for a third consecutive year to a four-year low.” But has it? And does that mean anything?

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