The Retail Equation and how it protects merchants against serial returners

When Mahitha Sadhanala heads to CVS to make some returns, he isn’t expecting any problems — after all, he has done this many times before. So it comes as a shock when the cashier firmly refuses to accept the items. When he asks for an explanation, she refers him to something called The Retail Equation.

Did this man make a $10,000 mistake, or is he a victim of an online scam?

When Kenneth Copeland uses the web browser on his phone to purchase concert tickets, he is pleased when he receives an email confirming his desired seats. However, the shock comes when he scrolls down to the price he just paid — over $10,000 for four tickets.

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