That fake travel insurance story just won’t go away.
FOUR SEASONS
In his new memoir, “Four Seasons: The Story of a Business Philosophy,” Isadore Sharp describes how he built one of the hotel industry’s most successful and respected brands. But the book ends just as things start to get interesting: with a historic downturn in the lodging industry. I asked Sharp to pick up where the book left off.
When it comes to upscale hotels, the word “understated” is so overused that it’s almost lost its meaning. Not at the Four Seasons Resort The Biltmore Santa Barbara, where I happen to be speaking at a conference today.
Elliott is consumer advocate 
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