Why everyone benefits from company transparency

When our research team saw the email from Costco, we wondered whether we were inhabiting an alternate reality — and why it isn’t the norm. Not only did Costco notify us of a personnel change that required a contact update, but it supplied us with the correct information for the new contact, including the person’s full name, email address and telephone number.

The truth about publishing executive contacts? No one else is this crazy

Companies don’t want their executive contacts listed. They’d prefer you call them (no paper trail), and they want to tell you “no” without actually having to put it in writing. When someone comes along and shows consumers a better way, corporate America often goes to great lengths to block the road.

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