Dave Bucher books a hotel room through Cheaptickets. But when he checks in, he’s told there’s no reservation. So he’s forced to find another room, and now Cheaptickets is keeping his money. Can it do that?
Cheaptickets
There’s bad news for anyone who is considering booking a trip online: the latest American Customer Satisfaction Index from the University of Michigan finds customer satisfaction has fallen to an all-time low. The online travel industry’s aggregate scored slipped from 76 to 75 last year, a drop of 1.3 percent. It’s the lowest reading since the ACSI began tracking online travel agencies in 2002.
Here’s an important footnote to the airline industry’s year from hell. A closer look at the Transportation Department’s 2007 report card shows some carriers were likelier to lose your luggage, deny you boarding, get you to your destination late and provoke a written complaint. And some airlines were above it all.
Elliott is consumer advocate 
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