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BING TRAVEL

Hugh Crean is the general manager of Bing Travel, Microsoft’s new travel search engine. Microsoft is trying to chip away at Google’s search engine dominance, and Bing Travel is part of a multi-pronged effort that also include shopping and health-related microsites. Crean’s company, Farecast, was acquired by Microsoft last year and folded into MSN Travel. I asked Crean about what Bing means to travelers.

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