In a word: fees. Lots and lots of fees.
ANCILLARY REVENUES
Yes. Sure, Southwest’s decision to begin charging for early boarding is taking it on a slippery slope toward a la carte fees, but what a ride it is, according to passengers like Jennifer Rigdon.
If you’re tired of being nickeled and dimed to death when you fly, you might want to be in Miami on May 12 and 13. That’s when hundreds of executives will gather at an industry conference to figure out how to grow the $3.5 billion in so-called “ancillary” revenues they expect to collect from us this year.
Elliott is consumer advocate 
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