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AMERICAN CAR RENTAL ASSOCIATION

The late-model Chevrolet that Sukumar Thanawala rented from Thrifty Car Rental in Munich in the spring looked “absolutely fine” when he returned it, he said.

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Times are hard for car rental companies. No one knows that better than Robert Barton, chief operating officer for U-Save Car & Truck Rental and president of the American Car Rental Association. Times are also hard for car rental customers, who are experiencing new fees, surcharges and higher prices. I asked Barton to explain what’s happening, and what the industry plans to do.

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