Orbitz’ Harford: Quoting a total price is “a strategic priority for us”

Barney Harford is the president and chief executive officer of Orbitz. One of the first things he did when he took over eight months ago was institute a “total” price for hotel rooms, making it the first of the major online travel agencies to do so. He also launched a campaign to lift travel restrictions to Cuba imposed by the American government during the Cold War. I asked Harford why he decided to take on prices and politics so early in his tenure.

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