If you don’t buy a $7,000 television, LG won’t give you a free tablet


David Guggenhime thinks that LG Electronics owes him a free tablet (not to mention an American Express gift card) for purchasing one of its TVs. He contacted us because he alleges that the company didn’t make good on its offer. Or was it Guggenhime who didn’t live up to his end of the bargain?

This misadventure started when LG mailed Guggenhime a flyer advertising its Signature Series of high-end electronics, which includes TVs, refrigerators, washers, dryers and other appliances. This site isn’t for your average consumer. TV prices start at $6,999 and some of the sets cost upwards of five figures.

Guggenhime was drawn to the offer because it promised a free tablet, plus a $200 American Express gift card, with any purchase.

He went on to buy a 49-inch LG 4K Smart LED TV from Beach Camera. “Unfortunately, LG customer service did not follow through on the reward,” Guggenhime told our advocates. “I talked with total frustration on two occasions with customer service. They referred me back to Beach Camera, which knew nothing about the promotion.”


Guggenhime tried to solve the problem himself by contacting some of LG’s executives with information he gleaned from our website. However, he never received a response.
He also attempted to post on our forums, which are read by industry insiders and consumers who might have been able to solve his problem. However, Guggenhime had trouble registering, gave up, and turned to our advocates directly for help.

We heard back quickly from LG’s representative, who told us that Guggenhime had not purchased a TV that was part of the promotion. We asked Guggenhime for a copy of his receipt, and it showed that he paid $750 for a set that was not part of its Signature Series, and thus not eligible for the promotion.

Related story:   For the last time, no, a nonrefundable ticket is not refundable

The important lesson is this — read all of the terms of any offer before you attempt to take part in it. Guggenhime told us he had been having vision problems and that he might have had trouble reading “the fine print,” which can fool even the most sophisticated consumers.

Unfortunately for Guggenhime, we’re going to have to file this as a Case Dismissed and an important lesson learned.


Mark Pokedoff

Four-time Emmy-award-winning television sports production specialist and frequent traveler. Longtime freelance writer and travel blog enthusiast. Proud papa of four amazing kids who have been upgraded to first class more than all their friends combined.

  • ArizonaRoadWarrior

    I agree that reading the terms is important. In addition, how about asking about the promotion at the store BEFORE buying the item? When we buy something that has a promotion, I asked several questions to make sure that we understand the promotion, the terms of the promotion, etc.

    If you have vision problems then got someone to read the promotion, terms & conditions, etc. to you. If you are not Internet savvy (referring to articles in the last few weeks), get someone who is Internet savvy to navigate the web for you. Or use a professional brick & mortar travel agent (in reference to the recent articles).

  • Dan

    Did he received something like this:
    http://www.lg.com/us/images/TV/features/Hero-cards-Product_final_d-2.jpg

    While it’s not obvious that LG SIGNATURE is not the same as any old LG product, it does say it multiple times on the card and it’s not exactly “fine” print.

  • Chris_In_NC

    Did I read this right? The OP bought a $750 TV and was expecting a free tablet AND an American Express gift card? Regardless, the TV purchased was NOT part of the signature series and was never eligible for the promotion to begin with.

  • Kevin Nash

    There’s a section right under the heading that says “qualifying LG Signature product.”

    OP should have seen that right away because it’s right on the ad. Looks like another person trying to pull a fast one.

  • SirWIred

    I have no idea why he’d think the promotion applied to any ‘ol LG TV he could find. (A free tablet and a $200 gift card for a $750 TV? TV profit margins aren’t THAT high.)

  • justanotherguy

    If he bought a used LG tv from Craigslist for $75, would he still have expected the gc and tablet???

  • Noah Kimmel

    amazing how many people blame “fine print” that is written right on the main page…at least own up to it and say you didn’t understand Signature was a product line…

Get smart. Sign up for the newsletter.