The wireless signal from the Gogo Inflight Internet service is coming in loud and clear, but I’m not buying it. Not this time. My MacBook Pro has a pathetic two hours of battery life at best, and the flight from Orlando to Salt Lake City takes twice as long.
It’s just not worth it.
This isn’t the first time I’ve considered the obstacles of in-flight Wi-Fi, and it probably won’t be the last. But after some thought, I’m not sure this one hurdle can be overcome without a radical new approach (well, it’s possible the new Apple iPad, with its promised 10+ hours of battery life, is a good start, but we’ll see).
What were they thinking when airlines began installing wireless hotspots on planes? Did they really believe our batteries would last as long as their flights?
Although I’m not an expert on in-flight entertainment systems – that’s the general category that in-flight wireless tends to fall under – I know enough about technology, as both an end-user and a reporter, to know that these onboard Internet systems aren’t cheap. It reportedly costs about $200,000 per plane to make an aircraft wireless-enabled. I also know airlines and their technology partners are counting on a return on investment, and soon.
Who is the target audience for airborne wireless? It might be big-spending business travelers who travel with an extra battery. But they weren’t thinking of me, that’s for sure.
So here’s the radical idea: Install power ports. In every seat.
I would gladly pay my airline to use a plug during a flight. My kids would be thrilled to watch their DVD player the entire flight instead of having to quit the movie halfway through the trip. Heck, even the average cellphone user might spring for a socket if they could recharge their batteries in-flight, and land with the needle on “full.”
The good airlines — the really good ones — would give the power away because passengers need it. Just like the good airports now offer plugs for power-starved gadget users.
But the rest might make a tidy profit from their plugs, if they could figure out a way of monetizing them. In fact, I bet there are more passengers willing to pay for plugs than for wireless Internet.
Can an entire plane be outfitted with power ports? SeatGuru has a helpful guide for passengers looking for sockets, but I have yet to find a whole aircraft that’s wired.
Maybe power ports will be the next big thing on planes. What do you think?
(Photo: Jake Mates/Flickr Creative Commons)
Christopher Elliott is the author of Scammed: How to Save Your Money and Find Better Service in a World of Schemes, Swindles, and Shady Deals. Critics have called it “eye-opening” and “inspiring” — it’ll “grab your attention and won’t let go.” Order your copy now on Amazon, Barnes & Noble or iTunes.

Elliott is consumer advocate
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