When airlines start adopting their own Passenger Bill of Rights, something is wrong. Something is very wrong.
But later today, a humiliated JetBlue is expected to unveil what it’s calling a Customer Bill of Rights. Here’s David Neeleman, JetBlue’s chief executive, with a preview.
What’s the matter with JetBlue’s approach? Apparently, its bill will compensate customers in the event of certain delays with vouchers. If that’s true, it would be a largely symbolic and meaningless gesture. The airline already has a contract of carriage that outlines compensation for an operational delay. (Other airlines figuratively throw vouchers at disappointed customers, knowing full well that redemption rates are 10 percent or less.)
I’ve been mulling this whole passenger bill for a while, and I’ve concluded that we don’t need one.
Now hang on to your hats, folks. That’s not to say I’m on the same side as Kevin Mitchell or Brett Snyder or even James May.
No, I’m leaning the other way. I think a Passenger Bill of Rights doesn’t even begin to address the problems of air travel.
Fact is, air travel today is a dehumanizing experience. We’re treated like cargo most of the time. A rule that forces airlines to tell the truth about delays and to let us off the plane after being trapped on the tarmac for hours represents nothing more than a good start.
But we need more. Much, much more.
The American Society of Travel Agents has been pushing for a bill that would address pricing, accessibility and legal remedies for passengers who have been wronged. Those are not bad things to legislate, but I think my agent friends miss the point.
What we really need, I think, is not a passenger bill, but something more sweeping — call it air travel reform.
And the thing that needs to be reformed is this: the airlines must restore some dignity and humanity to the air travel experience.
But can something like that be legislated? Perhaps.
In an effort to cut costs, airlines have removed everything from their planes that isn’t bolted down, and a few things that are. They’ve taken out the galleys and ended meal service, even on longer flights. They’ve reduced the amount of fresh air that’s circulated in the cabin in order to save fuel. The only thing they’ve added is economy-class seats, squeezing everyone closer together and reducing precious personal space.
And what has the government done? Nothing. It doesn’t get involved. On some commercial aircraft, it doesn’t even mandate that the airline have a working toilet.
So while I certainly support the current Passenger Bill of Rights, I don’t think it will fix the real problem.
What’s wrong with airlines can only be remedied with bold, dramatic and long overdue air travel reform.
Christopher Elliott is the author of Scammed: How to Save Your Money and Find Better Service in a World of Schemes, Swindles, and Shady Deals. Critics have called it “eye-opening” and “inspiring” — it’ll “grab your attention and won’t let go.” Order your copy now on Amazon, Barnes & Noble or iTunes.

Elliott is consumer advocate
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