Reaction to Southwest Airlines’ new boarding policy that goes into effect next week has been surprisingly positive. Sure, a few parents have grumbled that they won’t get priority boarding anymore, but most of them have taken a “wait-and-see” approach to the rule change.
And so did I — until I got a note from Craig Puller, who recently flew from London to Stockholm on Ryanair with his wife and two young children. After hearing his story, I became convinced that Southwest’s new policy could spell disaster for families flying with young children.
Ryanair offers open boarding like Southwest, but recently added a priority seating option that allows passengers who pay extra to get on the plane early. Many industry-watchers believe Southwest is looking at the Ryanair model as a way of generating extra revenues, and that it may eventually adopt a similar pay-for-boarding scheme.
Puller’s outbound trip went off without a hitch. Ryanair allowed his family to get on the plane early so that it could find seats together. But on the way back, he and his family ran into trouble.
“When we tried to board, the agent got quite nasty with us and informed us that we don’t have priority,” he says. “Children are no longer being pre-boarded — the policy changed last November. She said I should have been asked at ticket counter if I wanted to purchase family priority seating, which I wasn’t, and that I needed to wait till priority boarding was complete.”
So the Pullers stepped aside, but told the agent they were worried that the might not be able to sit together. “Our pleas were ignored,” says Puller.
When we got on the plane it was almost full. The flight attendants couldn’t be bothered to ask anyone to move. Jessica (3) sat alone, I sat alone, and Nathan (2) and Elizabeth found two seats together. When we arrived, I tried to find a customer service manager, but I couldn’t. I wrote a letter detailing my complaints, but was sent a letter that outlined their changed policy of pre-boarding.
Before I continue, a disclaimer: I have three young children, and can’t possibly be unbiased about this subject. To me, separating a three-year-old girl from her family is heartless and cruel. Also, Puller is not just a reader of my blog. He’s also an old college friend.
Given all that, you might expect me to say Southwest’s new boarding policy is the worst policy decision since it forced fat passengers to buy two seats. But I’m not ready to do that — yet.
Southwest can implement its new rule in a compassionate way, ensuring that families with young children can sit together. Or it can go the way of Ryanair and turn its back on its youngest passengers.
We’ll have the answer next week.
Christopher Elliott is the author of Scammed: How to Save Your Money and Find Better Service in a World of Schemes, Swindles, and Shady Deals. Critics have called it “eye-opening” and “inspiring” — it’ll “grab your attention and won’t let go.” Order your copy now on Amazon, Barnes & Noble or iTunes.

Elliott is consumer advocate
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