The Internet was supposed to be a solution to all of our travel problems. It promised to deliver lower prices, eliminate the middle man and put travelers in control.
Yeah, tell that to the thousands (and probably hundreds of thousands) whose trips were ruined by a Web site.
Let’s start with a statement of fact. Some travel Web sites have a long way to go before they are as effective as a real travel agent. Survey after survey, including the latest study by the Customer Respect Group, shows that users are generally dissatisfied with their online experiences.
(That’s not to say travel sites are totally useless. There are some things, in fact, that they excel at. Selling certain airline tickets, distressed inventory, offering travelers information … they do that pretty well, I think.)
But talk with travelers and they’ll tell you about the time a Web site ruined their vacation.
Mary Dillon booked a hotel on the Web only to find that the online agency botched her reservation, giving her the wrong kind of room — one that was too small for her group. Since the hotel was completely full, she had no choice but to accept it. (The online agency admitted the mistake, but was powerless to fix it.)
“There were no roll-away beds and so I had to sleep on the floor,” she remembers.
But there was a happy ending. Her online agency reimbursed her for the room.
At least they had her reservation for her. Reader Jon Patrice bought a room online and received a confirmation number. “Yet when I arrived at the hotel, they would not honor the reservation,” said Patrice. “I was told that the number was no good. I had to find another room elsewhere.”
Hotel sites aren’t the only ones that ruin trips. So do airline sites, according to reader Robb Gordon.
“I go through gyrations to find the right flights, and finally lock them in,” he says. “Something causes the reservation to hiccup, and I am back to the booking page, with my flights supposedly still highlighted. I book and complete, and after clicking the ‘pay’ button, for some reason the departing flight has reset from, say, May 8 to May 1 — and I missed the date change.”
By the time he discovers the error, he’s stuck with an almost-useless ticket. Gordon says it’s happened to him several times.
What’s the solution?
Well, the important thing to remember is that although travel Web sites are less than perfect, so is the Internet, and often, so is the computer you’re using.
Bottom line: when you book online, you’re taking chances that you wouldn’t be taking offline.
A powerful argument for using an agent? In some cases, yes.
Christopher Elliott is the author of Scammed: How to Save Your Money and Find Better Service in a World of Schemes, Swindles, and Shady Deals. Critics have called it “eye-opening” and “inspiring” — it’ll “grab your attention and won’t let go.” Order your copy now on Amazon, Barnes & Noble or iTunes.

Elliott is consumer advocate
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